FitFuel Nutrition Co. is a premium health and supplements brand based in San Diego, California. Known for their clean ingredients and science-backed formulas, they had a loyal customer base but were struggling with post-purchase engagement, cart abandonment, and overall email conversions. Most of their campaigns lacked personalization and consistency.
The Challenge:
Daniel approached us with a clear goal: turn email into a major revenue channel. Their existing email marketing was minimal — a monthly newsletter and a few product promos with generic messaging. Open rates were under 12%, and cart abandonment emails were not generating any real recovery. They needed automated, personalized email sequences that aligned with their brand voice and built long-term customer relationships.
Our Email Marketing Strategy:
We implemented a full-stack email automation system using Klaviyo and integrated it with their Shopify store.
✅ Segmentation & Targeting: Created dynamic customer segments (new vs. returning, purchase history, product preferences).
✅ Automated Flows: Built flows for welcome series, cart abandonment, browse abandonment, post-purchase thank-yous, and replenishment reminders.
✅ Email Design & Copy: Crafted high-converting email templates that reflect the FitFuel brand: clean, energetic, and health-focused.
✅ A/B Testing: Regularly tested subject lines, CTA placements, and send times to maximize engagement.
✅ Analytics & Reporting: Delivered clear insights into open rates, revenue per email, and lifetime value from subscribers.
The Results:
Open rates increased from 12% to 39% within the first month
Email revenue grew by 5.2x, contributing 28% of total monthly sales
Cart recovery rate improved by 63% using a 3-step abandoned cart flow
Unsubscribe rates dropped by 41%, thanks to improved segmentation and frequency control
Positive feedback from customers on helpful, non-intrusive content
Client Feedback:
“We’ve never seen results like this. Email went from an afterthought to a major revenue stream. The team nailed our voice and built real value for our customers.”