UrbanCrafters is a modern interior design and renovation company based in Mumbai, specializing in luxury residential and commercial projects. While they had a visually impressive website, their organic traffic was extremely low, and they weren’t ranking for any of their key services in local or national search.
The Challenge:
When Aarav reached out, UrbanCrafters had almost zero visibility online. Despite high-quality projects and a strong portfolio, they were buried deep in search engine results. Their main goal was clear — increase organic visibility for high-intent keywords like “interior designer in Mumbai”, “office renovation services”, and “modular kitchen experts.”
Our SEO Strategy:
We built and executed a long-term SEO plan focused on technical optimization, local SEO, content marketing, and authority building.
✅ SEO Audit & Fixes: Cleaned up broken links, removed duplicate pages, and improved core web vitals and mobile performance.
✅ Keyword Research: Identified 40+ high-intent local and niche keywords with a focus on buyer intent.
✅ On-Page Optimization: Optimized all service pages, meta titles, headers, and internal linking structure.
✅ Content Creation: Created weekly blog posts targeting long-tail and location-based queries (e.g., “best modular kitchens in Bandra”).
✅ Local SEO: Claimed and optimized Google Business Profile, created citations, and implemented schema markup.
✅ Backlink Strategy: Secured high-authority backlinks through industry guest posts, press releases, and directories.
The Results:
Organic traffic increased by 480% within 3 months
20+ keywords ranked on Page 1, including top 3 rankings for “interior designer Mumbai” and “luxury home renovation”
Lead volume doubled, with 85% coming from organic sources
Google Business Profile views increased by 600%
Brand started appearing in featured snippets and Google Maps 3-pack for key terms
Client Feedback:
“We used to rely only on referrals. Now, clients find us on Google every day. The SEO work not only brought traffic but real business. Highly recommended!”